Kim Hyun Joong's name is mentioned in it.
http://edition.cnn.com/2014/11/05/world/asia/virtual-think-tank-china-asia-cosmetics/
And while South Korean brands might be little known outside the region, thanks to the popularity of K-pop and Korean soap operas -- whose stars such as Song Hye-kyo and Kim Hyun-joong and Yoona of Girls' Generation are household names in the Asia-Pacific region -- Korean beauty brands are now the hottest ticket item in China.
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